Bangkok (Thailand) – October 23, 2015 (travelindex) – Best Western Hotels & Resorts has revealed exciting plans to launch its new lifestyle boutique brand, Vib, in Southeast Asia. The company has signed an agreement for a new-build Vib hotel in Vientiane, the capital of Laos. Scheduled to open in 2018, the new hotel will bring a vibrant new blend of cutting-edge design and international hospitality to the city, and the region.
Best Western’s new chic, hip boutique concept, Vib is designed to combine value and style. Blending social engagement with the latest technology and smart, ergonomic design, Vib will appeal to Southeast Asia’s new generation of savvy travelers.
“When we first revealed the Vib concept to the world earlier this year, it was clear that this unique, contemporary product would work extremely well in Southeast Asia – one of the world’s most dynamic regions,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
“It is therefore extremely exciting that we have signed our first Vib hotel in the region, and there could not be a better setting for it than Vientiane – an exciting up-and-coming regional hub. We look forward to bringing a new era of hospitality to the rising number of visitors to the Lao capital,” Mr. Berrivin added.
The new Vib hotel will be located in the center of Vientiane, close to the night market, Lao National Museum, Black Stupa and Patuxai Arch.
All 70 rooms will be designed with comfort, convenience and connectivity in mind, including sleep-inducing beds, well-placed international adaptors and complimentary Wi-Fi. The hotel will also feature a social lobby area, “grab n’ go” snack station, and a “Zen Zone” for relaxation.
“Vib is an incredibly exciting new concept for Best Western, and we have seen a high level of interest from developers across the world,” commented Ron Pohl, Best Western Hotels & Resorts’ Senior Vice President of Brand Management.
“We are delighted to have signed our first Vib hotel in Southeast Asia, and I am confident this will mark the start of a strong regional roll-out for the brand,” Mr. Pohl added.
The new Vib hotel will join the existing BEST WESTERN Vientiane Hotel in the heart of the Laos capital.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vib®, BW Premier Collection® and GLo. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.
Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support,technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit www.bestwesternasia.com.
Marketing & Communications
Best Western International – Asia
Tel: +66 2 656 1260
*Numbers are approximate and can fluctuate.